SuntailBV
About

A small Dutch consultancy with a long horizon.

Suntail BV is the shared vehicle of Samantha and Joost Mulder. Two independent practices, one company, kept lean so we can focus on the work and our clients, not on overhead.

Retail IT, formula & operations

Samantha Mulder

Senior consultant and manager for large retailers and multi-site operators, working on the boundary between IT, retail formula, store operations and customer contact. A decade-plus shaping organisations, processes and methods across grocery (Ahold Delhaize · Albert Heijn, Jumbo), health & beauty (A.S. Watson), retail technology (AiFi) and hospitality (Landal) , from store-system rollouts and SAP programmes to formula development, operational excellence and change.

  • · BA Communications and Information Sciences, Utrecht University
  • · Lean Six Sigma Green Belt · Professional Scrum Product Owner I
Selected experience
  1. Jan 2025 – Present
    Park Transformation Consultant a.i.
    Landal (via Suntail BV)
    Park of the Future programme: process harmonisation across Front Office, F&B, Retail and Entertainment.
  2. Dec 2023 – Present
    Senior Consultant
    Innovation Portfolio
    Digital transformation and scalable operational improvements for retailers.
  3. Sep 2020 – Present
    Founder & Management Consultant
    Suntail BV
  4. Feb 2023 – Dec 2024
    Business Project Lead Promotions a.i.
    Jumbo Supermarkten (via Suntail BV)
    Business-side lead for the SAP Promotions implementation.
  5. Mar 2022 – Jan 2023
    Head of Customer Success, Europe
    AiFi
  6. Sep 2020 – Mar 2022
    New Business Development Manager
    AiFi
  7. Jul 2019 – Sep 2020
    Manager Operational Excellence
    A.S. Watson Benelux
  8. Jan 2018 – Jul 2019
    Format Developer
    Ahold Delhaize · Albert Heijn
  9. Aug 2015 – Jan 2018
    Consultant Innovation & Improvement Stores
    Ahold Delhaize · Albert Heijn
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Construction & property, RAMvast

Joost Mulder

Construction project manager with 20+ years delivering building, restoration and renovation projects across residential and commercial portfolios. Comfortable on site and in the boardroom, coordinating contractors, planning multi-year maintenance, controlling budgets and improving building performance, including sustainability and energy upgrades.

  • · HBO Bouwtechnische Bedrijfskunde, Hogeschool Utrecht
  • · EP-W/B Adviser (Energy Performance for Buildings)
Selected experience
  1. Jul 2021 – Present
    Construction Project Manager · Property & Technical Management
    RAMvast
    Construction, renovation and technical interventions across residential and commercial portfolios.
  2. Jul 2025 – Present
    Construction Project Manager a.i.
    de Woonmensen
    Construction repairs and renovation programme for a residential housing portfolio.
  3. Mar 2025 – Present
    Construction Project Manager a.i.
    Hoen Vastgoedbeheer
  4. Aug 2022 – Jul 2025
    Technical Coordinator / Construction Project Manager a.i.
    Vesteda
    Restoration after fire and water damage, façade repairs, sustainability upgrades.
  5. Oct 2021 – Oct 2023
    Senior Technical Property Manager a.i.
    MVGM Nederland
  6. Apr 2019 – Oct 2021
    Head of Residential Office, Amsterdam
    MVGM Nederland
    Led 45-person office; service quality, sustainability and continuous improvement.
  7. Mar 2018 – Mar 2019
    National Manager of Technical Teams
    MVGM Nederland
  8. Oct 2021 – Apr 2022
    Manager Housing a.i.
    Woondiensten Aarwoude
  9. Mar 2012 – Apr 2018
    Senior Technical Property Manager
    Actys Wonen
  10. Aug 2006 – Feb 2012
    Technical Property Manager
    Actys Wonen
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Working internationally

Suntail BV is registered in the Netherlands and serves clients worldwide. We work to international standards and welcome engagements wherever the project leads.

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